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There are over 152 million blogs on the internet today. That’s quite a bit. It can become quite a challenge standing out from these many blogs. But if you want your blog to shine and your business to succeed, it’s imperative that you catch the eye of the audience.
But how do you do this?
Sure, your choice of content needs to be entertaining, and your write-up should be engaging, but just this doesn’t suffice in the long-run. To make an impact, you need to create bite-sized content that is aesthetically pleasing and irresistible.
This is where Pinterest comes in.
What is Pinterest?
Pinterest is a social networking platform that allows users to “pin” their favorite images and videos on their boards (like the home page on Facebook). These images and videos can be seen, shared, and liked by other users.
Pinterest is a visual feast, and it allows bloggers, influencers, companies, and like minded entrepreneurs to display their products and services to their prospective audiences. It can be a great tool for encouraging sales. In fact, research shows that 48% of all activity on Pinterest accounts for shopping. Users use the platform to search for, look at, and then purchase their desired products.
Comparatively, only 10% and 14% of the activity on Instagram and Facebook accounts for shopping , respectively. This makes Pinterest the better option when compared to other social media platforms.
During which situations would Pinterest benefit bloggers?
Pinterest is a helpful platform for various reasons.
For one, if you’re planning to sell something on your blog, you’ll find Pinterest extremely useful in aiding your prospects easily find your products and services.
Regardless, Pinterest is still helpful even if you don’t have any products or services of your own to sell.
For example, you may be an affiliate marketer promoting someone else’s products on your sit, or, you may be an influencer who runs campaigns for multiple brands.
In each of these cases, Pinterest can assist in generating engagement, leads, and conversions for your blog. You can purchase Pinterest courses and attend these Pinterest training sessions to learn the ropes and ensure you get the most out of the platform.
How Pinterest complements your blogging efforts
Pinterest helps bloggers by:
- Making a variety of products/services accessible on a single board – there’s no need for customers to search for your products.
- Allowing users to see content months after it’s published (studies show the average life of a pin is 3.5 months!)
- Facilitating inbound links that directly lead from pins to the blog/e-commerce store.
- Integrating with other social media platforms, making content easily shareable to millions of people.
- Making content easily findable with hashtags.
Pinterest is better than other social media platforms: Here’s why
Now, you may know how Pinterest helps bloggers, however, you may still be wondering why Pinterest is claimed to be better than other social media channels.
Here are a few reasons why:
- Pinterest serves as a social media platform and a search engine
This is probably the biggest advantage that Pinterest has over other social media platforms.
Pinterest is a visual search engine. It plays a pivotal role in product/service discovery. Its primary focus is on creating awareness and generating engagement. Sales come later.
So, let’s say that someone is interested in finding wedding dresses. They are more likely to head over to Pinterest to see images of wedding dresses than they are to Google, Bing, or other social media platforms.
This makes Pinterest a great place to display your blog/website’s offerings.
A single image that is optimized with the right keywords can garner a lot of engagement in the form of re-pins, likes, site visits, and shares. Pinterest courses and Pinterest training programs can teach you how to effectively use the platform as a search engine.
- Pins aren’t too salesy
Often, posts on Facebook and Twitter come off as pushy, and downright salesy. This can be off-putting for some people.
However, pins on Pinterest display products and services in the form of beautiful, high-quality pictures. Due to the limited character space (only 50-60 characters are visible on the pin), there is no long CTA or sales pitch.
Users can simply introduce their pins using clever one-liners. This will encourage people to re-pin them on their boards and even explore your site. Adding a unique keyword to the pin can increase its visibility during search.
Here’s a fun fact. Pinterest drives 33% more shopping traffic to e-commerce sites than Facebook does and Pinterest users are 10% more likely to purchase compared to those referred by Facebook!
- Pins can be better customized than posts
Take Instagram posts, for example. Whether it’s a photo of yourself, or a picture of a recipe you’ve whipped up, all Insta posts look the same. Apart from the shape of the image – landscape, square, etc.- you don’t have any unique post format that you can use to grab users’ attention.
Pinterest, on the other hand, you have rich pins, which are different formats that you can use to display your blog content. There are five types of rich pins – product, movie, place, article, and recipe – which you can use to design and categorize your pins uniquely.
Now, it becomes even easier for your prospects to find the type of content they enjoy.
- Pinterest is one of the best platforms for influencer marketing
Other social media platforms may have a feature or two to support influencer marketing, but that’s about it. Pinterest, however, was made for this. The platform has partnered with eight different influencer marketing platforms and has integrated an extensive list of features and updates.
Pinterest also provides many tools that bloggers can use to re-pin pins created by influencers, tag influencers, and collaborate with influencers to create spotlight boards. The platform also shares its content marketing API with influencers and bloggers. This increases visibility into pin engagement and you can take more informed decisions about Pinterest influencer marketing campaigns.
- Pinterest ranks content based on relevance
You see, unlike Facebook posts and Tweets, Pinterest pins carry a much longer lifespan. They’re controlled by deep-learning technology that ensures older, popular pins stay evergreen by popping-up as user recommendations consistently.
This is made possible because of the platform’s algorithm, which suggests content/accounts to users based on relevance.
So, let’s say you shared a Pinterest post about swimming classes you manage; even if your prospects were to re-pin an image of another swim class/company, there’s a very high chance that your pins would also be displayed to them as well. This is because of content relevance.
This allows your brand/blog to become known to Pinterest users and generate visitors to your blog/website.
- Pins drive more conversions than posts
On other channels, posts aren’t necessarily always published for commercial purposes. A blogger may take to Facebook or Instagram to give his/her personal insights or share personal photographs. This can sometimes create mixed results for your campaign – you don’t know what the audience’s intention is when they consume your content.
Pinterest, however, is very upfront about its intention to facilitate product discovery. People who log onto Pinterest do so with the intent of finding products/services they like, seeking inspiration and interest in using them. They may even be actively looking for new places/brands to buy from.
If someone re-pins your pins on their board, they can turn into potential leads that you could further explore. By browsing through their boards, you can find out what type of marketing you can potentially expose them to on other platforms.
Here are a few statistics that further make a compelling case for you to enroll in Pinterest influencer programs
If you’re still not convinced, maybe these stats can change your mind and get you enrolled into Pinterest programs:
- Shoppers prefer to use Pinterest to search for new products & over 2 billion searches are conducted each month on the platform.
- A single Pinterest advert can reach about 169 million people in a single quarter.
- Globally, home/residential services, financial services, technology, and “life moments” are the most-searched domains on Pinterest.
- Most users on Pinterest hold a college degree and have a household income above $75,000.
- 52% of the US millennial population use Pinterest every month & they spend 11% more on products/services compared to millennial’s who don’t use Pinterest.
- 97% of Pinterest searches are non-branded – people are willing to learn about and buy from completely new brands.
- 85% of Pinterest users on their mobile phones – they can purchase on-the-move.
- 98% of Pinterest users actually try out what they see on the platform.
A Pinterest marketing case study: The Pinterest Princess & how she generated 1 million Pinterest views in a single month
We know now that Pinterest is a better tool than Facebook, Instagram, or Twitter in terms of generating blog/brand visibility and engagement. A testimony to this fact is the sheer number of bloggers who have grown their audience by the thousands, purely through Pinterest marketing.
You don’t have to take our word for it, just take a look at this blogger and entrepreneur. She uses Pinterest almost exclusively to generate leads for growing her business.
Meet Kat Sullivan:
The Princess of Pinterest, Kat Sullivan is the CEO of Marketing Solved, a digital marketing agency that helps start-ups create an online presence. She is a reputed blogger and a micro influencer in the arena of digital marketing.
Kat uses Pinterest not only to engage people online but also to drive visitors to her website. She understands the platform’s immense power as a search engine. She performs her own keyword search on Pinterest to find out what topics are trending in the field of digital marketing. She uses these keywords as prompts when creating her blogposts, pins, and boards. She then optimizes her content with these keywords to improve their ranking on Pinterest.
Kat has numerous boards in her account. Each is geared to grab the attention of start-ups who want to get started with digital marketing. Once the pins are published, she tracks their performance using Pinterest’s metrics & reporting tool. Here, she not only checks the demographics of the people who re-pin her pins, but how many impressions the pins received. This data then guides her when she’s creating new pins. It helps her create content that she knows will certainly generate very high engagement.
Apart from this, Kat also uses reporting to check her followers’ other interests.
Pinterest lets bloggers know about their followers’ other interests, in addition to their page. For instance, apart from digital marketing, many of Kat’s followers also like reading about food recipes and quotes on spirituality. Using this information, Kat creates content that she knows will be a crowd pleaser. While this may not be directly related to her company’s digital marketing services, they are excellent at holding audience attention and generating engagement. She replicates this process to target different audience groups online.
Additionally, Kat uses Pinterest’s metrics tool to track other websites/blogs that her audience regularly interacts with. She uses this information to plan her digital advertising and other marketing campaigns. For example, one website that Kat’s audience loves using is WordPress. She uses this information to look for opportunities to advertise her blog with WordPress. This way, her business becomes more visible to the right people on the right platform.
Similarly, she uses this data to find people or brands who share her followers. By collaborating with such bloggers/brands, Kat can target audiences who aren’t her followers, but who may be interested in her content.
Doing all of this has helped Kat generate a whopping 1 million views on Pinterest in just one month. Along with this, she has generated tens of thousands of site visits to her company website Marketing Solved.
Using Pinterest to facilitate blog success
Kat Sullivan’s achievement is certainly inspiring. But this is something that you can replicate too. All you need to do is take up a few Pinterest courses and learn the ropes.
The best part? There are plenty of courses that don’t break the bank.
In this section, we’ll look at the best Pinterest courses that you can take up to learn the tricks and tips of Pinterest marketing. These courses are aimed at people with all levels of expertise with Pinterest – Beginner, Intermediate & Expert.
What materials do you need to start learning Pinterest courses?
Taking up a Pinterest training program is very simple. All you need is an internet connection, a laptop and you’re good to go. You can enroll in various Pinterest programs from the comfort of your home and benefit from the expertise of Pinterest marketing specialists who may be residing halfway across the world.
Each of the Pinterest courses we are covering offer a large repository of resources that students can access once they have enrolled in the course. With numerous practical case studies and try-it-yourself exercises, you can practice everything you’ve learned, before you implement them on your own campaign.
Now, let’s get started.
Best Pinterest Courses For Beginners
Pinterest Traffic Avalanche is favorably one of the most popular, yet, rewarding courses for Pinterest available on the market. Developed by the digital marketing experts at Create and Go, also the creative minds behind a variety of excellent blogging courses, specifically designed this course for people who are completely new to Pinterest and the Pinterest marketing world.
That’s right. You can use this course with zero Pinterest experience.
The program starts off with the basics and teaches students the fundamentals of Pinterest – what it is, how it works, who uses the platform, and how they can benefit from it.
The best thing about Pinterest Traffic Avalanche is that it offers a complete hands-on approach to Pinterest marketing. You learn by doing, not by studying theoretical concepts.
The problem Pinterest Traffic Avalanche addresses
The basic problem that most bloggers encounter is getting readers to their blog in the first place. A lot of times, Google search and Facebook ads fail to yield the desired results. This is when you need to use a tool that helps people organically discover your blog and find you. That tool is Pinterest!
Pinterest Traffic Avalanche is a course that takes you through the step-by-step process of using Pinterest to generate site visits. Not just generate, but also retain consistent site traffic and build it over time.
The course lightly focuses on using paid services offered by Pinterest. In fact, Pinterest Traffic Avalanche advocates using the “free-of-charge features” on Pinterest and teaches students how to use them to generate the best results. By the end of the course, you’ll be ready to start generating traffic, gain engaged followers/readership, and learn how to better market your brand.
About the creators
Alex Nerney & Lauren McManus are the creative minds behind Pinterest Traffic Avalanche – also the founders of Create and Go. Before starting the company, the two were working 9-5 jobs and attempting to run their respective blog as a side hustle. Alex being a personal trainer, and Lauren, working as a CPA, grew tired from the stresses of the daily rat race. They were chasing the weekends, only to find they just weren’t long enough. Unfortunately, nothing they did with their blog seemed to click. They quickly realized they needed to give their blog the full attention it deserved. They threw all their cards in and quit their jobs, joined forces, and focused on building their blogging career full time. That’s when they discovered the power of Pinterest.
Within a matter of two months, the duo had generated over 200,000 visitors to their health & fitness blog. Now, they have over 181K followers and an estimated 2.7 million visitors to their blog. As for the Create and Go site, they get on average over 20K visitors per day and make about $100,000 per month from Pinterest conversions.
The Pinterest Traffic Avalanche course has been designed using Alex & Lauren’s own experiences, expertise, and knowledge acquired over the course of many years. They teach Pinterest best practices, as well as show the bad practices which need to be avoided. If overlooked, they can get you permanently banned from the platform.
The duo keeps themselves in-the-know about Pinterest algorithm changes and they update their course accordingly. There are several tactics and strategies that the course offers, which are easy to implement by absolutely anyone.
What does the course include?
The Pinterest Traffic Avalanche course contains 8 major modules, each focusing on a different stage of Pinterest marketing. These are divided into 25 training videos that cover a wide range of topics from the general to the most granular – from how to open a Pinterest accountand creating the best pins to how to collaborate with other Pinterest accounts and getting started with tailwind. You’ll learn everything from pin design strategy to viral marketing on Pinterest.
Since Pinterest is more of a search engine than a social media platform, the course devotes a large section to Pinterest SEO. You’ll learn how to optimize your pins, boards, and profile with their pinterest SEO/keyword training.
Group boards are essential to Pinterest marketing success and there’s a large module on that too. Not only will you learn how to choose a group board to apply to, but you’ll also learn how to pitch to them, how to create content in-tune with the board’s standards, and how to stand-out in the mass of pins respective to that board.
Another important section – A variety of Pinterest automation tools like Tailwind are introduced, highlighting the importance of this powerful tool. There’s also a section on using Pinterest for affiliate marketing.
In addition to these modules, there are also three bonus lessons.
The first one of the three is Pinterest Ninja Secrets, which provides important tips and tricks to incorporate within your pinning strategy. These are tips you may have otherwise never uncovered.
Then there is also a small sneak-peak into their Six-Figure Blogger Course, which is designed to help new bloggers become the most impactful and relevant bloggers to their audience. Alex and Lauren focus not only the technical nitty-gritties. But they also focus on the psychology behind audience content consumption, blogging and Pinterest marketing.
There is also a section on how to use Pinterest in conjunction with other tools like Instagram, Facebook, Google search and email marketing. Here, the duo focus on how to analyze the numbers your Pinterest account reports and how to use them to develop a more-focused Pinterest strategy.
Practical exercises and E-books
The best part about the Pinterest Traffic Avalanche course is that it focuses on providing a lot of opportunities for students to incorporate what they’ve been taught. There are various checklists that can be used to mark off the steps that have been completed. Also, included are worksheets that can used to plan out your pinning strategy.
Alex and Lauren give students access to their private Facebook group, where you can post pictures of your Pinterest accounts, the pins you’ve created, the analytics, etc. and ask questions or seek assistance.
The Pinterest Traffic Avalanche program is ideal for any person interested in blogging. Whether you already have a blog running or are yet to start one, you can learn how to generate the most site visits and get the highest engagement through organic Pinterest marketing. The course provides strategies to market your blog effectively on a shoestring budget – in fact, most of the pinterest features included in the course are free.
Give it a try and see the results for yourself.
Created by reputed maternity blogger Carly Campbell, Pinteresting Strategies is one of the best Pinterest courses for people who already use Pinterest, but who need to amplify their reach.
It’s important to note that you do need basic knowledge about Pinterest to take up this course. Carly also recommends that you have written 20-25 blog posts before you enroll. So, brush-up on your fundamentals, spruce up your blog and you’re good to go.
What does the program address?
Automated pinning tools like Tailwind are great for newbies who don’t have a clear idea about the type of content their audience enjoys and provides useful insight regarding the time their audience is most active on Pinterest.
But after some time, automatic pinning just isn’t enough. You need to sharpen your focus by pinning more-relevant content at the right time. This ensures greater success. Here, manual pinning or live pinning helps – where you manually search for content and use the social sharing button to pin that post on your Pinterest board.
Carly’s Pinteresting Strategies is designed specifically to teach you all about manual pinning. The course details the end-to-end process you need to follow to develop a manual pinning strategy. You learn how to select content for manual pinning, how to create pins on-the-go and how to post them to ensure highest reach and visibility.
More about Carly
Before we head over to learn what the course structure entails, let’s take a look at the trainer – Carly Campbell.
Carly started out as a blogger after the birth of her two children. She’d heard about making an income off blogging and that’s when she started her maternity blog – Mommy on Purpose. During the initial days, Carly’s readership wasn’t really impressive. That’s when she decided to give Pinterest a try.
Automating her pinning wasn’t an option because of the cost. That’s when she decided to try manual pinning. Over the course of 3 years, Carly has developed a fool-proof formula for manual pinning. By using this formula, course learners can avoid making mistakes and instantly experience pinning success.
Her manual pinning formula has helped Carly generate over 350K visitors to her blog per month. She also sstatess she makes a 5-figure income from Pinterest conversions.
Pinteresting Strategies course content
The Pinteresting Strategies course started out as an eBook. As of today, it’s become a full-fledged online course that is up-to-date with the platform’s algorithm changes.
The meat of the course focuses primarily manual pinning. You learn the ground rules and best practices for manual pinning. The course also teaches the practices you need to avoid to ensure your manual pinning strategy is successful.
The rest of the course covers a myriad of concepts. There is a section on understanding the user demographics on Pinterest. Carly also discusses how the Pinterest algorithm adapts and evolves based on user behaviors and how bloggers should change their manual pinning strategy accordingly. She’s done extensive research (and her own experimentation) on this, and the results are really eye-opening.
There are modules on designing and creating boards, applying for group boards, and monitoring and actioning on the analytics from those boards. You also learn tactics to SEO-optimize your pins the right way to ensure they are more visible in search. Carly devotes time to train her students how to write the most-impactful pin descriptions. This is important since descriptions play a large factor in search potential.
In the Pinteresting Strategies course, Carly also covers how to use hashtags for pinning and answers FAQs that students usually have. She has a module on content re-purposing, where she takes you through the strategies for converting old posts into new pins.
Although she prefers not to use automation tools, there is a small section that covers tools like Tailwind. Carly also shows how automated pinning can be used to supplement the efforts of manual pinning.
Apart from this, there is a bonus content section included as well. This section is updated each year and Carly provides emerging trends and strategies on using Pinterest for blogging. She includes her own blogging and Pinteresting examples that students can see and replicate.
Although Pinteresting Strategies doesn’t offer 1-on-1 learning, you get access to Carly’s Facebook page, where you can post your questions and get them answered.
Promoted pins are the paid advertisements on Pinterest. These are pins that you target specifically to certain demographics or geographic markets. These are the most-focused of all pins. Using promoted pins correctly can really help make an impact on your campaign.
The Pin Practical Promotion course has been designed to help pinners understand and take advantage of the awesome power of promoted pins.
What can you expect from this Pinterest training course?
Developed by blogger Monica Froese, Pin Practical Promotion is the perfect course for those bloggers who want to stop implementing campaigns on a trial-and-error basis and start using tried-and-tested formulas that yield results every time. Pin Practical Promotion is great if you want to fast track the growth you already have by focusing more on paid advertising.
This is why this course is recommended only to people who have been utilizing Pinterest marketing for a year or more. This program exclusively focuses on promoted pinning strategies and gives granular insights into how to best create and place promoted pins.
About Monica Froese
Monica Froese is the writer of reputed women’s business blog Redefining Mom. She is a champion for women’s empowerment and an advocate for better corporate maternity practices. She was invited to the White House to make her case for women-friendly maternity policies in the US.
After this stint, Monica took up blogging and digital marketing professionally. She now helps women entrepreneurs (particularly working mothers) create a strong digital presence, especially on Pinterest.
Monica is now one of the most experienced Pinterest marketers in the US, and her Pin Practical Promotion course provides advanced tactics and strategies that veteran pinners can use to promote their blogs and e-stores.
Things you’ll learn on the course
The Pin Practical Promotion program is a 6-module course that has been created to help Pinterest users create more-focused and targeted Pinterest campaigns. The program helps students create a fool-proof blueprint for Pinterest success. Monica uses her modules to show how promoted pins can be used to ensure that your paid adverts convert into a sales.
The modules in this course are designed to help bloggers cut out unwanted, unnecessary loss-making techniques, replacing them with profitable Pinterest practices. Since promoted pins can be expensive in the long run, the Pin Practical Promotion course teaches excellent steps that students can take to implement paid pins on a budget. In fact, Monica claims that her unique Pinterest practices and strategies helped her get back 3X the value of her ad spend in just a few months.
Since the success of promoted pins depend on how targeted the pins are, a large portion of the Pin Practical Promotion course covers the technical aspects of setting-up promoted pins. In fact, Monica goes a step further and introduces a step-by-step process needed to create an audience avatar for pins.
The course is powered by Asana and Trello. This makes it very navigable and user-friendly. It includes numerous video tutorials that contain practical examples of how Monica runs her promoted pins campaigns. There are numerous worksheets, checklists, and resource lists that are included in the course. These provide a framework for students to start their own paid Pinterest advertising.
To supplement the video, a 16-page workbook with detailed instructions, along with tips & tricks are included with the course. To help students understand the technicalities and importance of promoted pins to Pinterest campaigns, Monica has included a 40-page Pin Practical Primer eBook in the course.
In addition to this, students receive bonus content such sales funnel cheat sheets, which provide granular strategies for using promoted pins at different sales funnel stages. A list of top Pinterest keywords, categorized by niche, is also included in the content. This is excellent for Pinterest SEO. The built-in spreadsheet can be used to track both keyword and pin performance.
The pin design guide included in the package helps students design the most visually-impactful pins and boards. If you don’t want to design your own pin, you can use one of the 10 pre-built Canva pin templates that are included in the materials.
The icing on the cake is the course offers 2-months free access to Tailwind and the 1-month free access to Convertkit. In addition to this is the lifetime access to the Redefining Mom online community, The Incubator allows students to have 1-on-1 conversations with Monica. Furthermore, Monica conducts monthly live group coaching sessions to help her students stay up-to-date with the latest algorithmic changes on Pinterest.
Now that you know how amazing Pinterest actually is and how easy it is to learn, don’t you want to give it a shot?
With the help of the right Pinterest course, you will find you can be successful with Pinterest marketing. When you take up Pinterest programs and undergo Pinterest training, you learn fool-proof ways to attract, engage, and convert your audiences.
So, what are you waiting for? Go ahead and enroll into courses like Pinterest Traffic Avalanche, Pinteresting Strategies and Pin Practical Promotions. They are some of the best Pinterest courses available. You can’t go wrong when you learn from them. You can only set the stage for blogging success.